Olfactive Families

World Cup - Copa Mundial

Hi there!!! Segue a tabela da Copa e abaixo alguns termos e frases relacionados ao futebol!!!

LET"S ROOT FOR BRAZIL!!! (Vamos torcer pelo Brazil!!!)

What team do you root for?

What team do you support?

Pra que time você torce?

What's the score?

Quanto está o placar?

It's 1 to 0 (nil), Brazil. - It's nil-nil

Está 1 a 0 para o Brazil. - Está 0 a 0.

What was the score?

Quanto ficou o jogo?

Who ís winning?

Quem está ganhando?

The match is over.

A partida acabou.

Fumble - Frango (no futebol)

Football - Futebol (na maioria dos países)

Soccer  - Futebol (nos EUA)

Red & Yellow card 

Cartão vermelho e amarelo.

Trophy

Troféu

Disallow a goal.

Anular um goal.

Hit the crossbar.

Bater na trave.

Dribble

Driblar

Scoreless Draw

Empate 0 a 0

Team

Equipe

Stadium

Estádio

Send-off

Expulsão

Foul

Falta

Ball Boy

Gandula

Goalkeeper

Goleiro

Offside

Impedimento

Referee

Juíz

Goal Line

Linha de fundo

Penalty Spot

Marca do Pênalti

First Half

Primeiro Tempo

Half Time

Intervalo

Second Half

Segundo Tempo

Coach

Técnico

Fan

Torcedor

Soccer Uniform

Uniforme

FIELD POSITIONS - POSIÇÕES NO CAMPO

Firework - Katy Perry

Do you ever 1._____________
Like a plastic bag
Drifting through the wind
Wanting to start again

Do you ever feel
Feel so 2. _____________ thin
Like a house of cards
One blow from caving in

Do you ever feel
Already buried 3. ____________
Six feet under screams
But no one seems to hear a thing

Do you know that there's
Still a 4. _____________ for you
Cause there's a spark in you

You just gotta
Ignite the light
And let it 5. ______________
Just own the night
Like the 4th of July

Cause baby you're a firework
Come on 6. ____________ 'em what you're worth
Make 'em go "Ah, ah, ah!"
As you shoot across the 7. ____________ "Ah, ah!"

Baby you're a firework
Come on let your 8. ___________ burst
Make 'em go "Ah, ah, ah!"
You're gonna leave them all in "awe, awe, awe"

You don't have to feel
Like a wasted space
You're original
Cannot be replaced
If you only knew
What the future holds
After a hurricane
Comes a 9. _____________

Maybe a reason why
All the doors are closed
So you could open one that leads
You to the 10. ______________ road
Like a lightning bolt
Your heart will glow
And when it's time, you'll know

You just gotta
Ignite the light
And let it shine
Just own the night
Like the 4th of July

Cause baby you're a firework
Come on show 'em what you're worth
Make 'em go "Ah, ah, ah!"
As you shoot across the sky "Ah, ah!"

Baby you're a firework
Come on let your colors burst
Make 'em go "Ah, ah, ah!"
You're gonna leave them all in "awe, awe, awe"

Boom, boom, boom
Even brighter than the moon, moon, moon
It's always been inside of you, you, you
And now it's time to let it through

Cause baby you're a firework
Come on show 'em what you're worth
Make 'em go "Ah, ah, ah!"
As you shoot across the sky "Ah, ah!"

Baby you're a firework
Come on let your colors burst
Make 'em go "Ah, ah, ah!"
You're gonna leave them all in "awe, awe, awe"

Boom, boom, boom
Even brighter than the moon, moon, moon
Boom, boom, boom
Even brighter than the moon, moon, moon

Vocabulary
Drifting = flutuando
House of cards = castelo de cartas
Buried = enterrado
Spark = faísca 
Ignite = acender
You're worth = você vale a pena
Hurricane = furacão
To burst = explodir 

Spidergram

 O que é um "Spidergram"?

 "Spidergram" (diagrama em teia de aranha) é uma forma eficaz de ORGANIZAR PENSAMENTOS, facilitando no momento de expressar essas idéias. Muitas vezes nos perdemos ao tentar contar uma história. Quem nunca começou a falar sobre um assunto e terminou em outro que não tinha relação alguma com o inicial? Fazendo um "Spidergram" é possível seguir uma linha de raciocínio. Veja como exemplo a imagem acima, comecei meu "Spidergram" definindo meu tema principal: "Movies". E logo após, defini subtítulos (genres, places, people e food). Para cada subtitulo eu tive palavras que me remetem ao mesmo. Com isso, fico certo de que ao relatar um filme, não me esquecerei de nenhuma informação importante.

Além disso, ele é muito utilizado como um INSTRUMENTO para aprender VOCABULÁRIO relacionado a um TEMA especifico. 

Agora é sua vez! Faça também um "Spidergram" utilizando o tamplate abaixo.

Lights! Camera! Action!
See you next time!
Teacher Vinicius Paes

Boyfriend - Justin Bieber

If I was your boyfriend, I'd never let you go
I can take you 1. ____________ you ain't never been before
Baby take a chance or you'll never ever know
I got money in my hands that I'd 2. ________ like to blow
Swag swag swag, on you
Chillin by the fire while we eatin' fondue
I dunno about me but I know about you
So say hello to falsetto in three, two, swag

I'd like to be everything you want
Hey girl, let me 3.___________ to you

If I was your boyfriend, never 4. ___________ you go
Keep you on my arm girl, you'd never be alone
I can be a 5. ___________, anything you want
If I was your boyfriend, I'd never let you go, I'd never let you go

Tell me what you like yeah tell me what you don't
I could be your Buzz Lightyear fly across the 6. ___________
I don't never wanna fight yeah, you already know
I'mma make you shine bright like you're laying in the snow
Burr
7. ___________, girlfriend, you could be my girlfriend
You could be my girlfriend until the world ends
Make you dance do a spin and a twirl and
Voice goin crazy on this hook like a whirl wind
Swaggie

I'd like to be everything you want
Hey girl, let me talk to you

If I was your boyfriend, never let you go
Keep you on my arm girl you'd never be 8. __________
I can be a gentleman, anything you want
If I was your boyfriend, I'd never let you go, I'd never let you go

So give me a 9.__________, 'cause you're all I need girl
Spend a week with your boy I'll be calling you my girlfriend
If I was your man, I'd never leave you girl
I just want to love you, and 10. ___________ you right

If I was your boyfriend, never let you go
Keep you on my arm girl you'd never be alone
I can be a gentleman, anything you want
If I was your boyfriend, I'd never let you go, never let you go

Na na na, na na na, na na na
Yeah girl
Na na na, na na na, na na na ey
Na na na, na na na, na na na ey
Na na na, na na na, na na na ey

If I was your boyfriend

Vocabulary
Chillin = relaxando
Dunno = don't + know = não sei
Across = ao redor, pelo
Shine bright = brilhar
Whirl wind = furacão

Alphabet

Formal x Informal

Hello there!!!

Algumas colocações podem enriquecer a sua fala e a sua escrita, tanto na sua língua mãe, quando em segundo idioma que você fale ou esteja aprendendo. 

10 Termos que fazem a diferença entre a linguagem coloquial (da dia a dia) e a linguagem formal (mais utilizada nos negócios e mundo acadêmico):

1
Formal - Device (dispositivo)
Informal - Contraption (geringonça)

2
Formal - Dismiss (demitir)
Informal - Fire (mandar embora)

3
Formal - Child (criança)
Informal - Kid (moleque)

4
Formal - Why (Como)
Informal - How come (Como é que)

5
Formal - Quotation (Cotação)
Informal - Quote (Orçamento)

6
Formal - And (e)
Informal - & (e comercial)

7
Formal - Demonstrate (demonstrar)
Informal - Show (mostrar)

8
Formal - It concerns (Diz respeito a / Refere-se a...)
Informal - It's about... (É sobre...)

9
Formal - Permit / Allow (permitir)
Informal - Let (deixar)

10
Formal - Postpone (postergar)
Informal - Put off (adiar)

A HUGE HUG!!!
Teacher Roberta

Best Day Of My Life - American Authors

I had a 1. ___________ so big and loud
I jumped so high I touched the 2. __________

I stretched my hands out to the sky
We danced with monsters through the night

I'm never gonna look 3. ____________
Woah, never gonna give it up
No, 4. _____________, don't wake me now

This is gonna be the best day of my li-ife
My li-i-i-i-i-ife
This is gonna be the best day of my li-ife
My li-i-i-i-i-ife

I howled at the moon with 5. ____________
And then the sun came crashing in

But all the possibilities
No 6. ______________ just epiphanies

I'm never gonna look back
Woah, never gonna give it up
No, just don't wake me now

This is gonna be the best day of my li-ife
My li-i-i-i-i-ife
This is gonna be the best day of my li-ife
My li-i-i-i-i-ife

I hear it calling outside my 7. ____________
I feel it in my soul (soul)
The 8. ___________  were burning so bright
The sun was out 'til midnight
I say we 9. _____________ control (control)

This is gonna be the best day of my li-ife
My li-i-i-i-i-ife
This is gonna be the best day of my li-ife
My li-i-i-i-i-ife
This is gonna be, this is gonna be, this is gonna be
The best day of my life
10. ____________ is looking up,  everybody up now
This is gonna be the best day of my li-ife
My li-i-i-i-i-ife

Vocabulary
Loud = alto
To stretch = estender / esticar
Through  = durante
To howl = uivar
To give up = desistir

The Wolf of Wall Street

1.______________ me this pen.
It's a 2.______________ pen. It's a... for professionals. It's a...

Sell me this 3.______________.
It's a 4.______________ pen.You can use the pen to write down thoughts from your life so you can remember...

Sell me this pen.
5,______________... This pen works and I personally love this pen...

Vacabulary:
Write down - Anotar
Thoughts - Pensamentos
Life - Vida
Remeber - Lembrar
Works - Funciona

--------


Sell me that pen. Watch. Go on.

Why don’t you do me a favour, write your name down on that napkin for me.

I don’t have a pen.

Exactly, supply and demand my friend.

Vacabulary:
Napkin - Guardanapo
Supply and Demand - Oferta e Procura (Demanda)

Long Live - Taylor Swift

I said remember this 1. ____________
In the back of my mind
The time we stood with our shaking hands
The crowds in stands went 2. ___________

We were the kings and the 3. ____________
And they read off our names
The night you danced like you knew our lives
Would never be the same

You held your head like a 4. _____________
On a history book page
It was the end of a decade
But the 5. ______________ of an age

Long live the walls we crashed through
All the kingdom lights shined just for me and you
I was screaming: "Long live all the magic we made"
And 6. _____________ on all the pretenders
One day we will be remembered

I said remember this 7. _____________
I passed the pictures around
Of all the years that we stood there on the sidelines
Wishing for right now

We are the kings and the queens
You traded your baseball cap for a crown
When they gave us our trophies
And we held them up for our 8. _____________

And the cynics were outraged
Screaming: "This is absurd"
Cause for a moment a band of thieves
In ripped up jeans got to rule the world

Long live the walls we crashed through
All the kingdom lights shined just for me and you
I was screaming: "Long live all the magic we made"
And bring on all the pretenders
I'm not afraid

Long live all the mountains we moved
I had the time of my life
Fighting dragons with you
I was screaming: "Long live that look on your face"
And bring on all the pretenders
One day we will be remembered

Hold on to spinning around
Confetti falls to the ground
May these memories break our fall

Can you take a moment
Promise me this
That you'll stand by me forever
But if God forbid fate should step in

And force us into a 9. _____________
If you have children someday
When they point to the pictures
Please tell them my name

Tell them how the crowds went wild
Tell them how I hope they shine

Long live the walls we crashed through
I had the time of my life with you

Long, long live the walls we crashed through
All the kingdom lights shined just for me and you
And I was screaming: "Long live all the magic we made"
And bring on all the pretenders
I'm not afraid

Singing long live all the mountains we 10. ______________
I had the time of my life
Fighting dragons with you

And long, long live that look on your face
And bring on all the pretenders
One day we will be remembered

Vocabylary
Shaking hands = mãos tremendo
Age = era, época
To crash through = atravessar 
Pretenders = impostores 
Sidelines = lado de fora
Crown = coroa
Outraged = indignado 
Ripped up = rasgado
To forbid = proibir
Step in = intervir
Look = olhar

Voz Ativa x Voz Passiva

Diferentemente da VOZ ATIVA, em que a ênfase está em quem praticou a ação, ou seja, no SUJEITO, a VOZ PASSIVA se preocupa em enfatizar o OBJETO, ou seja, aquele que sofre a ação expressa pelo verbo.

Tempo na voz ativa	Voz passiva	Exemplos
Presente simples	are/ is + particípio	Voz ativa: Bob writes letters. (Bob escreve cartas). Voz Passiva: Letters are written by Bob. (Cartas são escritas por Bob).
Presente contínuo	is/are + being + verbo no particípio	Voz ativa: Bob is writing a letter. (Bob está escrevendo uma carta). Voz passiva: A letter is being written by Bob. (Uma carta está sendo escrita por Bob).
Passado simples	was/were + verbo no particípio	Voz ativa: Bob wrote a letter. (Bob escreveu uma carta). Voz passiva: A letter was written by Bob. (Uma carta foi escrita por Bob).
Passado contínuo	was/were + being + verbo no particípio	Voz ativa: Bob was writing a letter. (Bob estava escrevendo uma carta). Voz passiva: A letter was being written by Bob. (Uma carta estava sendo escrita por Bob).
Futuro simples	will be + verbo no particípio	Voz ativa: Bob will write a letter. (Bob escreverá uma carta). Voz passiva: A letter will be written by Bob. (Uma carta será escrita por Bob).
Presente perfeito	has/have + been + verbo no particípio	Voz ativa: Bob has written letters. (Bob tem escrito cartas). Voz passiva: Letters have been written by Bob. (Cartas têm sido escritas por Bob).
Passado Perfeito	had been + verbo no particípio	Voz ativa: Bob had written letters. (Bob tinha escrito cartas). Voz passiva: Letters had been written by Bob. (Cartas tinham sido escritas por Bob).
Futuro com o “going to”	am/is/are + going to be + verbo no particípio	Voz ativa: Bob is going to write a letter. (Bob escreverá uma carta). Voz passiva: A letter is going to be written by Bob. (Uma carta será escrita por Bob).

Fonte:/www.brasilescola.com/

Irregular Verbs - TOP 50

VERBOS IRREGULARES

Os 50 principais verbos irregulares:

BASE FORM be begin blow break build buy catch come cut do draw drive eat fall feed find fly get give go have hold keep know lead leave let make mean meet pay put ride run say see sell send set sit sleep speak speed spend swim teach tell think throw win write

PAST TENSE was, were began blew broke built bought caught came cut did drew drove ate fell fed found flew got gave went had held kept knew led left let made meant met paid put road ran said saw sold sent set sat slept spoke sped spent swam taught told thought threw won wrote

PAST PARTICIPLE been begun blown broken built bought caught come cut done drawn driven eaten fallen fed found flown gotten, got given gone had held kept known led left let made meant met paid put ridden run said seen sold sent set sat slept spoken sped spent swum taught told thought thrown won written

PORTUGUESE TRANSLATION ser, estar começar assoprar, explodir quebrar construir comprar pegar, capturar vir cortar fazer tracionar, desenhar dirigir, ir de carro comer cair alimentar achar, encontrar voar, pilotar obter dar ir ter, beber, comer segurar guardar, manter saber, conhecer liderar deixar, partir deixar, alugar fazer, fabricar significar, querer dizer encontrar, conhecer pagar colocar andar correr, concorrer, dirigir dizer ver vender mandar, enviar estabelecer, marcar sentar dormir falar acelerar gastar nadar ensinar, dar aula contar pensar atirar, arremessar vencer, ganhar escrever, redigir

Happy Mother's Day!!!

Mãe pode ser instruída ou não... Mas, ela é a melhor professora de quem podemos aprender como mostrar carinho e afeição.

It's Time - Imagine Dragons

So this is what you meant?
When you said that you were spent?
And now it’s time to 1. ___________ from the
Bottom of the pit

Right to the top
Don’t hold back
Packing my bags and giving the
Academy a rain-check

I don’t ever 2. ___________ to let you down
I don’t ever want to leave this town
‘Cause after all
This city never sleeps at night

It’s time to 3. ___________, isn’t it, I get a little bit
Bigger, but then, I’ll admit
I’m just the same as I was
Now, don’t you understand
That I’m never changing who I am

So this is where you fell
And I am left to 4.__________
The path to heaven runs through miles
Of clouded hell

Right to the top
Don’t look back
Turning to rags and giving the commodities
A rain-check

I don’t ever want to let you down
I don’t ever want to leave this 5. ____________
‘Cause after all
This city never sleeps at night

It’s time to begin, isn’t it, I get a little bit
6. __________, but then, I’ll admit, I’m just the
Same as I was
Now, don’t you understand
That I’m never changing who I am

It’s time to begin, isn’t it, I get a little bit
Bigger, but then, I’ll admit, I’m just the
7.___________ as I was
Now, don’t you understand
That I’m never changing who I am

This road never looked so 8. ___________
This house doesn’t burn down slowly
To ashes, to ashes

It’s time to begin, isn’t it, I get a little bit
Bigger, but then, I’ll admit, I’m just the
Same as I was
Now don’t you 9__________
That I’m never changing who I am

It’s time to begin, isn’t it, I get a little bit
Bigger, but then, I’ll admit, I’m just the
Same as I was
Now don’t you understand
That I’m never changing 10. ___________ I am

Vocabulary
Meant = quis dizer
Spent = exausto
Packing my bags  = fazendo as malas
(to give/take a) Rain-check = deixar para a próxima (adiar)
To let down = decepcionar 
Clouded = nublado 
Rags = trapos
Commodities = comodidades
After all = no final das contas
Slowly = lentamente

Skin Tones - Tons de Pele

Os tons frios tem mais pigmento azul (cool)

Os tons quentes tem mais pigmento amarelo (warm)

Promoção de 1º Aniversário da Inglês S/A

Customs Control

Se você tiver algum problema para assistir a este vídeo, clique no link:
https://www.youtube.com/watch?v=BMQuAQCVtmk e assista diretamente no YouTube.


1.________________ please.  Your Immigration form. Thank you. Please, look into the camera ma’am. Please, look into the 2.________________. Okay. Thank you. What’s the purpose of your visit to the United States? Uhh? What’s the purpose of your 3.________________ to the United States? My sister is attending my wedding.  What? Ah… You're here to attend a wedding! Thank you Morning. What is the 4.________________ of your visit… I’m sorry? Spending some 5.________________...you know… To help recover your economy. You don't want it? I can go back… 

Slow Down - Selena Gomez

Now that I have captured your 1. ___________
I want to steal you for a rhythm intervention
Mr. T say I'm ready for inspection
Show me how you make a 2. ___________ impression

Oh, oh
Can we take it nice and slow, slow
Break it down and drop it low, low
'Cause I just wanna party all night in the neon lights
'Til you can't let me go

I just wanna feel your 3. ____________ right next to mine
All night long
Baby, slow down the song
And when it's coming 4. ____________ to the end hit rewind
All night long
Baby, slow down the song

If you want me I'm accepting 5. _____________
So long as we keep this record on rotation
You know I'm good with mouth to mouth resuscitation
Breathe me in, breathe me out
So 6. ___________

Oh, oh
Can we take it nice and slow, slow
Break it down and drop it low, low
'Cause I just wanna 7. ___________ all night in the neon lights
'Til you can't let me go

I just wanna feel your body right next to 8. ____________
All night long
Baby, slow down the song
And when it's coming closer to the end hit rewind
All night long
Baby, slow down the song

Breathe me in, breathe me out
The 9. ___________ is got me going
Breathe me in, breathe me out
No stop until the morning
Breathe me in, breathe me out
You know I'm ready for it
For it, for it

Breathe me in, breathe me out
The music's got me going
Breathe me in, breathe me out
No stop until the morning
Breathe me in, breathe me out
You know I'm 10. _____________ for it
For it, for it
Yeah

I just wanna feel your body right next to mine
All night long
Baby, slow down the song
And when it's coming closer to the end hit rewind
All night long
Baby, slow down the song

Vocabulary
Rhythm intervention = intervenção rítmica
All night = a noite toda
Hit rewind = volte ao começo
So long as = enquanto
Record = disco
to slow down = desacelerar
To breathe in = inspirar
To breathe out = expirar 

Mirrors - Justin Timberlake

Aren't you somethin' to 1. ___________
Cause your shine is somethin' like a mirror
And I can't help but notice
You 2.__________ in this heart of mine
If you ever feel alone and
The glare makes me hard to find
Just know that I'm always
Parallel on the other side

Cause with your hand in my hand
And a pocket full of soul
I can tell you there's no place we couldn't go
Just put your 3.____________ on the glass
I'll be tryin' to pull you through
You just gotta be strong

Cause I don't wanna lose you now
I'm lookin' right at the other half of me
The vacancy that sat in my heart
Is a 4. ____________ that now you hold
Show me how to fight for now
And I'll tell you, baby, it was easy
Comin' back into you once I figured it out
You were right here all along
It's like you're my mirror
My mirror staring back at me
I couldn't get any 5. __________
With anyone else beside me
And now it's clear as this promise
That we're making
Two reflections into one
Cause it's like you're my mirror
My mirror staring back at me
Staring back at me

Aren't you somethin', an 6. ____________
Cause it doesn't seem really as simple
And I can't help but stare, cause
I see 7. __________ somewhere in your eyes
I can't ever change without you
You reflect me, I love that about you
And if I could, I
Would look at us all the time

Cause with your hand in my hand
And a pocket full of soul
I can tell you there's no 8. __________ we couldn't go
Just put your hand on the glass
I'll be tryin' to pull you through
You just gotta be strong

Cause I don't wanna lose you now
I'm lookin' right at the other half of me
The vacancy that sat in my heart
Is a space that now you hold
Show me how to fight for now
And I'll 9. ___________ you, baby, it was easy
Comin' back into you once I figured it out
You were right here all along
It's like you're my mirror
My mirror staring back at me
I couldn't get any bigger
With anyone else beside me
And now it's clear as this promise
That we're making
Two reflections into one
Cause it's like you're my mirror
My mirror staring back at me
Staring back at me

Yesterday is history
And tomorrow's a 10. _____________
I can see you lookin' back at me
Keep your eyes on me
Keep your eyes on me

Cause I don't wanna lose you now
I'm lookin' right at the other half of me
The vacancy that sat in my heart
Is a space that now you hold
Show me how to fight for now
And I'll tell you, baby, it was easy
Comin' back into you once I figured it out
You were right here all along
It's like you're my mirror
My mirror staring back at me
I couldn't get any bigger
With anyone else beside me
And now it's clear as this promise
That we're making
Two reflections into one
Cause it's like you're my mirror
My mirror staring back at me
Staring back at me

You are, you are the love of my life

Baby, you're the inspiration for this precious song
And I just wanna see your face light up since you put me on
So now I say goodbye to the old me, it's already gone
And I can't wait wait wait wait wait to get you home
Just to let you know, you are

You are, you are the love of my life

Girl you're my reflection, all I see is you
My reflection, in everything I do
You're my reflection and all I see is you
My reflection, in everything I do

You are, you are the love of my life

Vocabulary
Shine = brilho
Glare = brilho intenso
Gotta = got to = tem que 
Vacancy = vazio
To figured out = descobrir, entender
To stare = olhar, fitar
Beside = além de, além disso
Light up = iluminar

Metodologia

Oferecemos aos nossos alunos FOR FREE :), 2 serviços de personalização no aprendizado:

1º SERVIÇO

CEP - Customized English Program (Programa de Inglês Personalizado)
Nesta entrevista, identificamos o estilo linguístico, os termos e frases em português que o aluno mais utiliza em sua comunicação para assim montar seu dicionário personalizado através da tradução literal ou equivalente. 
ATENÇÃO: Se você ainda não participou deste programa, faça hoje mesmo.
Esta entrevista deve ser feita 1x POR MÊS, dura 3 MINUTOS e pode ser feita por TELEFONE, PESSOALMENTE ou via SKYPE. 

___________________________________________

2º SERVIÇO
Learning Style Teste (Teste de Estilo da Aprendizagem)
Neste serviço, identificamos de que maneira a alunos absorve e retém melhor as informações recebidas.
ATENÇÃO: Se você ainda não fez este teste, solicite ao seu teacher. 

Os estilos analisados são: 

VISUAL:
Aprende melhor com: 
Imagens
Gráficos
Leitura silenciosa
Instruções escritas
Mapas
Vídeos

AUDITIVO
Aprende melhor com: 
Áudios
Leitura em voz alta
Música
Repetição
Associação
Avaliações orais

CINESTÉSICO
Aprende melhor com: 
Experimentos
Gestos
Passo a passo
Modelos
Demonstrações
Projetos

Qual é o seu estilo de aprendizagem?

Inglês S/A - Inglês na Mooca com especialização em Business