Emirates - Behind the scenes

- Evacuate, evacuate.
- This is not your ordinary cabin crew trainee. Here are the states of the aviation college new trainees undergoing on an intense seven-and-a-half-week course where they are tested not just on theory and procedures, but putting their knowledge to practice. So in case of any real life emergency the crew are well prepared.
- I think here in Emirate it's incredibly well-prepared. As you've seen, we call the fidelity, the high fidelity about evacuation trainings, they are real to life. We are very luck that our shareholder owner understand that if you're gonna get the best in the air, you actually have to make sure that the people here on the ground have the best.
- Lights at the floor level will direct you to the doors. Please, read the safety card which is in your seat pocket. 
- As passengers when we fly, we can seat back, relax and enjoy the ride. But for the crew on board who look for hundreds of passengers, it's not just about serving a hot meal, but being prepared for whatever happens at 40.000 feet.
- Five, six, seven, eight, nine... done by 38.
- But what's the most common emergency on board? 
- Maybe (?) it the majority of things that we have, if think about the fact the some of our flights can be 16 hours and a lot of things can happen, emergency. We've been, you know, very luck. We’ve seen things like reject the take-offs and all the sort of thinks that many airlines have, but we really have had anything major. So the crew gets to practice a lot of things that a hope and I know they will never ever have to deal with in real life.
- A 16 hour flight, 40,000 feet up in the air, changing time zones, and flying can be tough as a passenger and it definitely isn't an easy job. But you never know. By the number of worldwide applicants in 2011, there were over 90,000 applicants. And only 4,000 were selected to join.
- Obviously the number we need is driven by the aircraft. And when we have coming there's around 5% who actually are successful. So the people who come are pretty amazing and we go around the world. I think that last year we went to 146 cities in 79 countries to look for cabin crew, so they're pretty special bunch of people.
- Well, most of airline globally-work to avoid state aid and bankruptcy, Emirates is not only one of the fastest-growing carries in the world, but also only one of the handful airlines actively focused on high-quality service.
- A lot of people, I don't believe realize the debt of knowledge and skill that people need to become cabin crew. So for me it's around that (?) to understanding that you know the (?) in an airline safety is at the heart of operation, so we spend a lot of time with our crew looking for emergency and safety procedures and they get training in the gym uniform, as we've said, we've talked about medical, obviously cabin service training. So making sure that they're delivering our wonderful product. We have an amazing product on board the aircraft in terms of food and beverage, and of course they need to be delivered with grace, elegance and a fabulous smile and really friendly.
- The signature red hat and impeccable uniform and service with smile, the Emirates flight attendant is unmistakable, but don't be fooled, these crew members are the products of a program that is almost as selective as Harvard.