Matthew McConaughey is the poster boy of the first campaign of Noir, Le Lis and came to São Paulo for the official opening ceremony of the store located at 2.305 Bela Cintra Street, on April 10th. The actor stayed at the Hotel Fasano with his wife, the Brazilian model Camila Alves.
poster boy = garoto propaganda
opening ceremony = cerimônia de inauguração
stayed = ficou hospedado